Internet marketing has various levels. The basic level of internet marketing is to publish a website about your company and your products. This puts you on the web and means that you can be contacted by prospective buyers and suppliers and it provides you with the opportunity to network to likeminded individuals and businesses. Networking opportunities are significant on the internet. The reality is that most businesses rely on established networks and word of mouth. What makes the internet unique is that it brings the opportunity to extend your network and promote your industry and business to a wide audience.
In order to publish effective website content, it is important to identify your niche product and service and include additional information related to your product and services. These 'freebies' not only give you credibility but will significantly increase the traffic that comes to your website from search engines. Add to the equation, word of mouth referrals from people who have visited your website, current customers and suppliers, links from related websites and what you have is the beginning of successful internet marketing.
Now when you have the time and resources, you may want to start yourself an automated mailing list that allows people to sign up and remove themselves from your mailing list. People value their privacy and so it is important to put a clear statement that you do not resell their email addresses. See using email effectively for more information about email use. A combination of traditional means of communication like the telephone, post and email will be an effective marketing strategy. Accessing the performance of each campaign, seeing what works and what doesn't, for your business is also important.
Some businesses choose to make use of autoresponders. An autoresponder is an automated email that replies to the sender when they have requested certain information. Some autoresponders are made to work in cycles. They send the first email when contact has been made, a second email a few days later and another email a few days after that. This can be an effective strategy as people are more likely to remember you and your website, if they have had more than one email and according to research on memory, the frequency is more important than duration. That is why, television advertising operates on a model of repetition and reinforcement. Autoresponders are the closest method of repetition and reinforcement that requires little ongoing effort. Setting up a string of predesigned emails that track and respond to the website enquiry. This type of internet marketing strategy may seem to be pushy, and a lot rides upon the content of the email and the product that you are promoting.
